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But before we get into why, let’s clear up a misconception: that structured data is only an SEO strategy. Structured data a foundation for machines to understand your content. It’s just like a client-vendor relationship — the more information you have about your client’s SEO issues, the better you can address them because you know what problems they previously had, which can help create a strategy for success. Brands hope machines like Google, Alexa, and Siri are reading and understanding their content efficiently and effectively. Using schema markup, however, gives them the ability to take control of how their information is defined, which, in turn, puts them in control of how the machine understands their brand. Structured data has been around for years. A few years ago, it was more limited, but now you can find it for just about anything, including recipes, jobs, and restaurants, to name a few — with much more to come. In fact, Richard Wallis, a consultant working on Schema.org project support at Google, summarizes what structured data is in this great post . The key takeaway: Structured data use is increasing and is in approximately one-third of the commonly crawled web now.
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Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. Keep your titles under 60 characters, and 90% of them will avoid truncation. This useful, free tool from Moz helps with title creation. Your target keyword should exist in totality in your title. Keeping the brand name in the title also allows you to piggyback off its authority. As such, an SEO best practice title tag looks like this: Target Keyword | Brand Name. So: “How to Choose the Right Running Shoes | Nike.” Descriptions. Optimal description length has oscillated in recent years, but today it stands at 155-160 . In terms of content, here’s a formula to live by: target keyword + ancillary keywords (if natural) + descriptors + call-to-action = in the money.
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Scrambling up a ladder, he climbed on to the roof of a neighbouring factory. Seconds later, a loud crash and Mustafa fell. He plummeted 40ft or so to the ground beneath. The Home Office said they then promptly suspended their operation. Horrified onlookers watched while immigration officers made frantic attempts to save him. He was rushed by ambulance to Cardiff's University Hospital of Wales. This was Saturday, 30 June 2018. And at the age of 23, Mustafa was dead. Image caption Mustafa's nickname was Casillas after a Real Madrid goalkeeper It was a life that ended roughly 3,000 miles (4,800km) away from his birth place in Al-Fashir, a small city and the capital of the North Darfur state in Sudan. A dry, dusty place, and one without many opportunities compared with the Western world, still it provided a happy home for Mustafa's childhood.https://www.bbc.co.uk/news/uk-wales-44873228
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